Sfera Ebbasta’s New Chain by Benny the Jeweller

Italian trap star Sfera Ebbasta has reportedly acquired a jaw dropping custom chain from Benny the Jeweler. According to sources on social media, the piece weighs over a kilo in rose gold, is set with 466 carats in VVS diamonds, and features 360 diamonds all the way around. The estimated value is around half a million dollars, a clear display of luxury and status. Such a piece is more than just jewellery. It is a symbol of the rapper’s success, a testament to opulence, and a reflection of the bold aesthetic that has long been part of hip hop culture.

Who is Benny Da Jeweler

Benny the Jeweler, real name Beny Nisanov, is an American celebrity jeweller based in New York City. He grew up around jewellery thanks to his father, who worked in the trade for decades. Inspired from a young age, Benny left school, joined his father’s business and gradually developed what would become a signature style of extravagant custom jewellery. He now runs his own store on 47th Street in Manhattan’s Diamond District, a hotspot for luxury jewellery. Over the years he has become known for creating bespoke pieces for high profile clients.

Notable clients and collaborations

Benny the Jeweler’s clientele reads like a who is who of contemporary music and entertainment. He has worked with rappers and artists such as Pop Smoke, P Diddy, Mary J. Blige, French Montana, Lil TJay and many others. His work process usually begins with a client’s idea or design brief. He sketches a draft, creates a wooden prototype for three dimensional preview, then once approved by the client, and after choosing diamond quality and other details, he transforms the design into the final piece. For large custom pieces, the process often takes three to four weeks. This blend of personal attention, craftsmanship and access to rare materials has cemented his reputation as one of the top custom jewellers in the modern luxury world.

What this new chain means for Sfera Ebbasta’s image

For Sfera Ebbasta, the acquisition of such a lavish chain aligns with the persona he has built through his music and public image. It embodies boldness, success and luxury. As the first Italian artist to earn so many number one hits in his country, his status in the music world is well established. Wearing a piece crafted by Benny the Jeweler, a name already associated with international stars, sends a clear message. Sfera operates on a global, elite level. The chain becomes not only a personal accessory but also a statement to fans, peers and the industry. At the same time, it reinforces the growing trend of European and international rappers turning to American style custom jewellery, a bridge between cultures, aesthetics and status markers.

The chain that Sfera Ebbasta has just received is not only a piece of jewellery. It is a crafted declaration of success, merging European rap stardom with the craftsmanship of New York’s diamond district elite. Through the hands of Benny the Jeweler, a man whose name is synonymous with luxury and celebrity clientele, the piece rises above ornamentation and becomes part of a larger narrative about identity, status and global culture.

Images Credits: Benny the Jeweler